Satisfaction Dimensions of FLATSCREEN TVs in Comparison with the CRT TVs Sultan Kaygın Sel
VESTEL Electronics, R& G Division, Poultry Middle East Technical University, Turkey sultan. [email protected] com. tr
There is also a great change from CRT TV to flat -panel TV use. This changeover has an effect on the preferences, objectives and satisfaction criteria of flat panel TV users. This research will ask the satisfaction dimensions to get CRT TVs and FLATSCREEN TVs, being a common form of flat -panel TV, and point out if there is an impact of the just before mentioned change on the fulfillment dimensions to get LCD TVs. Keywords: CRT TV, toned panel TELEVISION SET, user inclination, satisfaction.
Today there is a change from CRT TV to flat -panel TV ingestion. The decline in the number of CRT TVs and increase in the amount of flat panel TVs in the world's leading TV development companies, the disappearance of CRT Tv sets in the gadgets fairs throughout the world (i. e. IFA 2006-2007-2008, CEBIT 2006-20072008, CES 2007-2008-2009) and appearance of flat panel TVs out of all brand's dealers is a strong clue with this transition. This kind of transition must also have an effect on the preferences, objectives and consequently satisfaction criteria of LCD TV users. This kind of research should explore the satisfaction measurements for CRT TVs and LCD TVs and point out whether there is certainly an effect of the before mentioned transition on the satisfaction dimensions for FLATSCREEN TVs. 1 ) 1 Fulfillment Satisfaction can be described as considerable concern for marketing discipline since it affects the purchase of these products. Satisfaction using its great emphasis in advertising is for that reason deeply looked into in this willpower since 1971s (Wirtz & Mattila, 2001). Different definitions of satisfaction exist in the literature. Giese & Cote (2000) point out about a have to clarify their definition ahead of measurement while the measures may be sketchy otherwise. It is defined generally with the concept of fulfillment of expectations. Swan & Spines (1976) describe the process of pleasure according to the theoretical resources while following: " When getting a product the buyer makes
predictions (forms expectations) concerning the foreseeable future performance of the item. As the item can be used, the consumer compares the quality of performance to his expectations. In the event the product functions as well as, or better than expected he will become satisfied. In the event, however , functionality is under expectations, dissatisfaction will effect. ” (p. 25)
This process is called as the confirmation-disconfirmation paradigm (Cadotte et al, 1987). Anderson and Suillivan (1993) pointed out that the pleasure or discontentment of customers could be measured depending on the distance between the targets of customers before purchasing plus the performance in the purchased goods and services. There likewise exist a good idea on the strategy that consumers judge items according to many attributes, some of them being significant determinants for satisfaction plus the remaining a few not crucial for satisfaction but are related to discontentment when they result in poor performance (Swan & Combs, 1976). In promoting discipline pleasure is discovered and examined in terms of consumer and purchasing action whereas with this study it will be explored pertaining to user and usage because the product is in intense relation to user after the purchasing action. Although satisfaction is regarded inside the side-line besides efficiency and effectiveness in HCI literature (Hassenzahl et al., 2001), consumer electronics goods need to satisfy the user in terms of both their very own performance and image-impression experienced them (Han et ing. 2001). Ryan et ing. (2001) locate the common user friendliness definition sporadic with buyer electronic items. They claim that consumer digital products aren't merely equipment fulfilling all their function but also a aesthetic object that may be placed in the living environment. Indeed that they reflect the preferences of its consumer and the...
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