Technology-related trends impacting online customer behavior (Chapter 7)
35% of on the net Americans connect with the Internet with a broadband interconnection. Broadband has grown by 20% in the past 2 years. The U. S. is only the tenth largest broadband market.
Broadband users display different on the web behavior than patients using mobile handheld equipment or switch up. Q2. social/cultural environment for e-marketers ( Chapter 7) Status: brand image and standing are based on industry perception. Significance: consumers may hate most advertising. They will just don't like being cut off with unimportant communication. Involvement: the key to drawing internet surfers is to offer relevant content or entertainment. Information overburden: too much info overwhelms buyers. Multitasking: multi tasking speeds up regular processes and lowers awareness of each process. Home and work: the boundaries between home and work will be dissolving. Convenience( I want the things i want after i want it): anywhere, whenever convenience is important for busy people. On the web oxygen: an increasing number of consumers are unable to do without their internet access---they seek it. Online connectivity: being linked means anything in this social websites world. " In the knowвЂќ people the public secret have access to info that others don't. Self-service: consumers desire to help themselves when they choose and be pampered by firms at other times. Privacy and info security: customers want online marketers to keep all their data private. They also want to safeguard children from websites they find objectionable. Buyers want marketers to ask agreement before mailing commercial e-mail messages.
Q5. consumer on-line exchange outcomes (Chapter 7)
Connect: as opposed to any other channel, the internet enables consumers to interact with persons and companies using multimedia in two-way communication. Make: this need to connect was one springboard for the Web's social networking sites, where users can make profiles, upload...