External Environmental Analysis All of us chose Kellogg's cereal category because Kellogg's has over 100 years background we have14 kinds of lunch break cereal goods. Our goods sell to 180 countries across the world. Our work is still to provide you and your family with better breakfasts that lead to better days, now you eat flake corn is a same way Watts. K. would back in 1898. It just tastes better like that. Kellogg's food provides a selection of nutrition's cereals that offer the benefits of grain, and provide essential nutrients like flat iron, B vitamins, zinc and fibre.
Impact affirmation on Economics:
Unemployment nationally 10%. Recession made its debut in 2008; joblessness is high in record in Canada today. People haveno more money to buy expensive products. Consumer confidence lowest in 15 years. " Nanos Poll Reveals Canada Buyer Confidence Weakens to Most affordable Since 2009вЂќ. Consumer won't want to pay more money; buyer would like to pay out less intended for the value item. We have revalued our product price at the moment.
Plan of action on Economics:
We need to adjust our product cost periodically. For example , on each Friday, we could have special product sales on the product. The reason why we do on Thursday is most of (employed or perhaps unemployed) people will get paid out on second Wednesday in the month canada. We can lessen cost such as change bundle can lead to reduce our merchandise price.
Impact statement on Political/Legal:
Canadian Government needs company to minimize sugar content by 50% in all goods. Because of most of breakfast food contain large sugar, and lots Canadian possess Diabetes, cardiovascular disease. Canadian Federal government limits imports to 25% of all products sold in Canada. We are Canadian company, our Kellogg's cereals are 100% made in Canada, so this does not apply to all of us.
Action Plan on Political/Legal:
Based on federal government regulations, each of our new product will reduce fifty percent of sugars in all each of our cereal items. We could do some promotion just like advertise that...